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The TMM campaigns were carried out in all the five provinces of Rwanda and in each province, two districts were selected, the choice of districts was made by NCC in consultation with Migeprof, MINALOC and Unicef following an assessment of which district has more child protection related problems than the other.  In total, 10 community Mobilisation events on TMM were carried out during the campaign.  The selected districts per province were as follows.  In the Southern province:- Kamonyi and Huye, in the Nothern Province:- Rulindo and Gicumbi, in the Eastern Province:- Rwamagana and Ngoma, in the Western Province:- Rubavu and Rusizi.  The event in Rusizi was programed to coincide with the Day of African Child celebrations.  The pre-test carried out before the events revealed that some people didn’t know about TMM where as some had heard about it but not having a good understanding of what TMM is about,  some had heard about TMM on radio but not knowing it in depth.  After the show events it was clear to many that TMM is about child protection and raising children in families.  Each event attracted between 3000 and 8000 people, in average at least 50,000 people were directly reached with the TMM messages during the campaign.

 The drama sparked discussions about children’s rights in general, the plight of children who are not raised in families and children with disability since one of the characters/actor has disability.   The message in the play was well received and this was more evident when people came out to ask more details of how one can adopt a child from an orphanage, others were asking about rights on family property by children who are adopted and brought to be raised in the families. Questions were always responded to by NCC staff who are experts in child protection and TMM program.  Following the message in the play about TMM and other discussions that followed, masses understood the importance of raising children in families and overwhelmingly supported the issue of giving equal rights, love and care to all children without discrimination. 

“What I have seen, the Kinyarwanda saying that Uburere buruta ubuvuke is true what matters most is how the child has been taken care of to grow not how he or she was born, those bad parents discriminated that young man while still young and took him an orphanage because he was born with disability but look at this good family, they got the kid from the orphanage and brought him in their family and gave him all he needed as a child and he is now grown up and grew up studied into an important person every one admires” 65 years old woman in Rulindo. 

Mashirika's mission is to prove that performing arts is not only entertainment but a tool of social transformation and source of employment.